Hook
The first seconds stop the scroll and immediately create curiosity — or name the problem.
↳Video with a commercial goal
Modern marketing runs on videos that earn attention and support the sale.
From strategy and hook through filming and editing to publishing, creators and connecting the product to the order.
↳The HRC method
A video shouldn't just look good. It has to do three jobs.
Retain
Pace, story and a concrete demonstration keep the viewer long enough to understand the value.
Convert
One goal and a clear call to action turn attention into a click, an enquiry or an order.
↳From strategy to publishing
A content system, not a random series of videos.
Marketing strategy
Audience, topics, formats, a content calendar and a tone the brand can actually sustain.
UGC and AI videos
Authentic UGC, AI avatar, AI clone, subtitles, music, editing and CTA.
Social media management
Publishing, community, Reels, TikTok, Shorts and regular review.
Ad creatives
Hook variants, A/B testing and content ready for Meta or TikTok campaigns.
Vetted creators
Choosing a creator from AffilKit, the brief, rights, quality control and handover.
Video connected to the product
Affiliate links, measurement and readiness for shoppable content and TikTok Shop.
↳Numbers from practice
Content has to produce evidence, not just a pretty feed.
On client projects we track reach, response, enquiries — and what the team learned to repeat on its own.
300K+views on a single Reels video
230+creators available through AffilKit
↳Two options
I deliver the result for the company — or teach your team to create it.
Delivery for the company
Strategy, scripts, production, creators, distribution and training tailored to the brand.
Work with me directlyCreator Lab
An online academy for e-shops and creators who want to master video commerce at their own pace.
See the academy↳Let's start short and specific
Tell me what you sell. I'll propose a video format that makes sense.
The 30-minute intro call is free. I'll get back to you personally, usually within 24 hours on a working day.