Nemčák
A new website, app and content for a window maker
What we're building
Brand, a designed website and a mobile app for a maker of wooden windows, doors and made-to-measure interiors — together with social media, video content training and AI advertising.
The original state
Nemčák makes wooden windows and doors in its own workshop, builds made-to-measure interiors and also sells plastic and aluminium windows and doors. The craftsmanship was there, but there was no place where a customer could see it. There was no website showing the workshop, the materials and finished projects, and no social media or content through which people could find the company. So we built everything again from the very beginning.
What I proposed
Build a website that sells the feeling of a finished home, not a catalogue of profiles. Large photographs of windows, doors and interiors, a calm design that echoes working with wood, and a clear path to an enquiry. The customer should be able to roughly design a window themselves — material, size, style and finish — and send the company a precise brief instead of a generic “send me a quote”. Social media, regular videos from the workshop and installations, and AI advertising reaching people who are building or renovating right now follow on from the website.
What is being delivered
I designed the brand and the whole website from the first page — windows and doors split into wood, plastic and aluminium, made-to-measure interiors, own production, references and contact. It includes a Window Designer tool where the customer sets the material, width, height, style and finish and immediately sees a drawing. The interior brief works the same way — room, style and the customer's own idea. The website can be added to the phone's home screen as an app and works offline too. We set up social media, I trained the company in creating content and videos, and we partly automated enquiry handling and set up AI advertising.
Brand and website design from zero
Desktop and mobile website with large photographs
Windows and doors: wood, plastic and aluminium
Made-to-measure interiors — from design to delivery
Window Designer tool with a drawing by size
Interior brief: room, style and idea
Home-screen app that also works offline
Social media set-up
Content and video training
Partial automation and AI advertising set-up
The resulting state
The website is finished as a preview, and before it launches on its own domain we are adding real photographs of completed projects, the building and the contact details. Social media is set up and the company can now film its own content from the workshop and installations. AI advertising is set up. The next step is launching the website live and tuning the ads based on the first enquiries.
Results will be added as they come in
The website has not launched on the live domain yet, so we are not evaluating business results yet. Finished so far: the new design, the website with its app, the Window Designer tool, social media set-up, content training, partial automation and AI advertising. Results will be added after launch.
↳Let's start short and specific
Want a similar change in your company?
The 30-minute intro call is free. I'll get back to you personally, usually within 24 hours on a working day.