Foxio
A UGC creator campaign on AffilKit across four markets
What we're building
For the learning platform Foxio we prepared and launched a campaign on AffilKit in Slovakia, the Czech Republic, Poland and worldwide. It has three stages: first finding UGC creators and getting videos, then AI ads on autopilot and paid advertising, and finally social media management and growing overall sales.
The original state
Foxio is a learning platform for children and parents — an AI tutor that explains lessons step by step, an assistant for parents, courses from kindergarten to secondary school, mini games, stories, printable worksheets and a story generator that puts the child in the lead role. It runs on subscriptions and is available in five languages. The product was ready, but it lacked what convinces parents most: real videos from people who use the app, and creators who would keep recommending it.
What I proposed
Instead of a one-off order of a few videos, turn creators into a long-term sales channel. Through AffilKit we reach UGC creators in Slovakia, the Czech Republic, Poland and worldwide. Each makes a video about Foxio and gets their own affiliate link — they can film more videos, recommend the platform and earn a lifetime percentage of every plan sold through them. The videos then become the basis for AI ads.
Finding UGC creators and getting videos
A campaign on AffilKit in Slovakia, the Czech Republic, Poland and worldwide. Creators film videos about Foxio, get their own affiliate link and earn a lifetime percentage of plans sold.
AI ads on autopilot and paid advertising
From the videos we set up AI ads on autopilot and full paid PPC advertising.
Social media and sales growth
We take over Foxio's social media, bring in more customers and creators, and grow overall sales.
What is being delivered
We prepared and launched the campaign on AffilKit for the Slovak, Czech, Polish and global markets. That included campaign creatives for each market ("We're looking for UGC creators for Foxio — Make videos. Recommend Foxio."), a brief for creators and affiliate links with commissions on plans sold. Creators join the campaign directly through AffilKit.
Campaign design for recruiting UGC creators
Campaign launch on the AffilKit platform
Markets: Slovakia, Czech Republic, Poland and worldwide
Campaign creatives for each market
A brief for creators' videos about Foxio
Each creator's own affiliate link
A lifetime percentage of plans sold
Stage 2: AI ads on autopilot and PPC
Stage 3: social media and sales growth
The resulting state
Stage one is under way — creators are joining and videos are being made. In stage two we turn them into AI ads on autopilot and full paid PPC advertising. In stage three we take over Foxio's social media, bring in more customers and grow overall sales.
Results will be added as they come in
The campaign has only just launched, so we don't report results yet — the number of creators, videos and subscriptions sold. We'll add them once they're verified.
↳Let's start short and specific
Want a similar change in your company?
The 30-minute intro call is free. I'll get back to you personally, usually within 24 hours on a working day.