demisport.eu
Full business restart
↳The project in short
What we're building
A complete rebuild of the e-shop and the whole sales system — new design, navigation, categories, an app, AI automation and affiliate marketing.
↳Where it started
The original state
The original e-shop had a wide range of products, but its design, main menu and categories no longer matched how customers search and buy today. Products, services for clubs, fan shops and promotional goods weren't joined into one understandable path to purchase. The brand also needed a more modern identity and a system ready for new business models.
↳Direction of change
What I proposed
Turn Demi Sport from a classic catalogue e-shop into a modern selling ecosystem for clubs, teams, players and fans. The new structure connects the e-shop, club and fan stores, promotional products, an own app, affiliate partnerships, UGC content and a gradual path towards TikTok Shop.
↳From proposal to solution
What was delivered
A new visual design for the e-shop was created, along with a logo update, new main navigation and a reworked category structure. In parallel we're preparing the business models tied to the app and other tools, AI automation of company and marketing processes, affiliate marketing, collaborations with UGC creators and the connection to AffilKit.
A complete redesign of the e-shop and the path to purchase
Logo and visual identity update
New main menu navigation
A reworked structure of categories and services
New business models tied to the app and other tools
AI automation of company and marketing processes
Affiliate marketing and collaborations with UGC creators
Prepojenie na platformu AffilKit
Preparing the sales system for TikTok Shop
↳After the change
The resulting state
The project is at the start of delivery. The visual direction and the new information architecture are designed; the technical solutions, the app, the automations and the sales connections are being prepared and rolled out step by step. We'll test each part in practice and keep adjusting it according to customer behaviour and the company's needs.
↳Results
What the change brought
Since the full rebuild is only starting, we're not evaluating commercial results yet. The first concrete output is a new design and sales direction, a clearer e-shop structure and a plan for rolling out the app, AI, affiliate marketing, AffilKit and TikTok Shop readiness.
↳Let's start short and specific
Want a similar change in your company?
The 30-minute intro call is free. I'll get back to you personally, usually within 24 hours on a working day.