datingmia.com
A modern dating app with an AI adviser
↳The project in short
What we tackled
A complete startup from idea to launch — brand, website, mobile app, the AI adviser Mia, video profiles, marketing strategy and a rollout of AI employees.
↳Where it started
The original state
The client came to me with the idea for a new dating app. Existing ones are overpriced, full of ads, and the user endlessly scrolls, likes and waits for a message that never comes. They offer no real sense of the person on the other side and no guidance at all. We built the project from absolute zero.
↳Direction of change
What I proposed
I proposed building the app around an AI adviser rather than around endless scrolling. During sign-up Mia asks who the user is, what their interests and details are, and fills in their profile automatically from the answers. Then she asks who they're looking for and remembers it. The user chooses how often she should send selected potential matches — daily, every three days, weekly or monthly. The second distinguishing feature is a video profile in which a person briefly introduces themselves, so profiles can be browsed by photo or by video.
↳From proposal to solution
What was delivered
I created the whole project from the idea through branding and logo to the finished product — a desktop web app and a mobile version. I deployed the AI adviser Mia, video profiles and the classic dating features: likes, messages, favourites and standalone search. I built the marketing strategy with the first 30 days free and a Plus subscription at €9.90 a month afterwards. Through the OZVE platform we rolled out all three AI employees and took over advertising on Meta and TikTok. The website and app are optimised both for search engines and for being recommended by language models such as ChatGPT, Claude and Gemini. Training the client in video creation, social media and modern marketing was part of it too.
Complete branding, logo and startup identity
A desktop web app and a mobile version
The AI adviser Mia — sign-up, profile and partner selection
Video profiles as an alternative to classic photos
An adjustable recommendation interval: daily, three days, weekly, monthly
The Plus subscription and a marketing strategy with 30 days free
Rollout of three AI employees through OZVE
Meta and TikTok advertising management
SEO and optimisation for recommendation by language models
Training the client in video creation and modern marketing
↳After the change
The resulting state
DatingMia runs at datingmia.com. The mobile version can be added to the phone's home screen as an icon and opened in one tap. A native app for the App Store and Android is planned — but before approval a project needs a certain amount of time in operation and a base of users. I remain the client's ongoing adviser and manager for further development and marketing.
↳Results
What the change brought
New users keep signing up, and the first matches and found partners are appearing. The app continues to develop and expansion into Czech, Polish and English is being prepared, with further languages to follow.
↳Let's start short and specific
Want a similar change in your company?
The 30-minute intro call is free. I'll get back to you personally, usually within 24 hours on a working day.