BTM Metal
New identity, website, advertising and content
↳The project in short
What we tackled
Full design and delivery of a new company identity — logo, premises and headquarters signage, workwear, website, social media, Reels, training and outdoor advertising.
↳Where it started
The original state
BTM Metal had strong technical expertise, but the logo, website, premises, social media, workwear and advertising didn't come across as one recognisable company system.
↳Direction of change
What I proposed
Create a new brand, logo and company identity and carry it into every place a customer sees the brand — from the headquarters and workwear through the website and social media to billboards, signage and video.
↳From proposal to solution
What was delivered
A new company identity was designed and delivered: a new logo, premises and headquarters signage, workwear, a new website, a social media redesign, billboards and signage. The first Reels videos and hands-on training were part of it too.
A new brand, logo and consistent company identity
Signage for the premises and headquarters
Workwear carrying the BTM Metal identity
A new company website
A social media redesign
Creating the first Reels videos, plus training
Graphic design for billboards and signage
↳After the change
The resulting state
BTM Metal now communicates consistently both online and in physical space. The new identity is visible at the premises, on workwear, on the website, across social media and in advertising formats.
↳Results
What the change brought
The collaboration raised overall brand awareness and grew the order book. One of the first Reels videos created passed 300,000 views.
↳Let's start short and specific
Want a similar change in your company?
The 30-minute intro call is free. I'll get back to you personally, usually within 24 hours on a working day.