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Case study

BUILT · MARKETING LIVE

AffilKit.com

Platform redesign and a new app

PLATFORMAPP
01

The project in short

What we tackled

A complete rebuild of an ageing Drupal solution into a modern web and mobile video-commerce platform.

Project typeDigital platform
Scope of workUX · features · web · mobile app
Project statusBUILT · MARKETING LIVE
02

Where it started

The original state

The idea behind the platform was right: connect videos, creators, products and affiliate sales. But the original Drupal solution with several add-ons no longer met modern expectations for design, speed or further development. A video first had to be uploaded to YouTube and then shared into the project, affiliate links were entered by hand, and there were no separate accounts or admin areas for creators, partners and the administrator. Too many steps slowed down both the users and the project itself.

03

Direction of change

What I proposed

Rebuild AffilKit from scratch as a fast video-commerce platform for desktop and mobile. Simplify every user journey — from sign-up through uploading a video and attaching products to tracking clicks, commissions and requesting a payout.

04

From proposal to solution

What was delivered

A completely new design was created, along with a new desktop layout and a mobile app with navigation people already know from social media. A creator uploads a video straight into AffilKit and attaches products in a few clicks. Products appear right next to the video, so a customer can move to the purchase immediately.

01

A new desktop design and a mobile app

02

Uploading videos directly, without YouTube

03

Finding and attaching products right inside the app

04

Professional accounts for creators, partners, e-shops and the administrator

05

Products and the path to purchase right next to the video

06

Click and commission statistics in the user account

07

Commission payout requests

08

Comments, sharing and other interactions

05

After the change

The resulting state

The new AffilKit is live as a modern video marketplace with both a web and a mobile experience. Uploading via YouTube and rewriting affiliate links by hand are gone. Creators, brands and e-shops work in one fast system.

1. TÝŽDEŇfirst new e-shop partners
RASTtraffic and sign-ups
SPUSTENÉsocial media and Meta ads
06

Results

What the change brought

In the first week after launch the first new e-shop partners came on board, and traffic and sign-ups from both users and creators went up. We started communication on social media and Meta ads. The number of new videos, their views and purchases through attached products keep growing.

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